Brooks Running Records 9th Consecutive Year of Global Revenue Growth as Running Market Surges
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Brooks Running has extended its streak of financial success, achieving nine consecutive years of revenue growth in 2025 as the global running market continues to expand. The Seattle-based performance running brand reported a 16 % year-over-year increase in global sales, according to its latest results — a milestone that underscores the sustained strength of running footwear and apparel worldwide.
Strong Global Performance Across Key Regions
Brooks highlighted robust growth across all major regions:
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North America: Revenue climbed approximately 13 % as demand remained solid in the brand’s largest market.
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Europe, Middle East & Africa (EMEA): The brand saw 22 % growth, outpacing broader regional market trends.
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Asia Pacific & Latin America (APLA): The most significant expansion came from this region, with revenue surging 66 %, including a striking 245 % increase in China sales — partly fuelled by Brooks’ popularity among marathon finishers.
This global momentum reflects a growing worldwide interest in running — both for fitness and sport — and the enduring appeal of performance-oriented footwear.
Market Position and Consumer Engagement
In the U.S., Brooks secured the No. 1 position in performance running footwear at specialty retail in Q4 2025, affirming its leadership in a competitive category. The brand’s loyalty initiatives also saw significant traction, with the Brooks Run Club membership doubling to over 2 million members year-over-year. Additionally, Brooks’ running clubs achieved the largest combined presence on global fitness platforms like Strava.
Innovation and Product Momentum
Brooks’ growth is underpinned by continuous innovation in its product lineup. Several key footwear series — including the iconic Glycerin and Adrenaline franchises — reported strong year-over-year revenue gains, with multiple styles achieving double-digit growth. Notably, the introduction of new performance technologies such as the DNA Tuned midsole foam and expansion into performance-inspired lifestyle designs have broadened Brooks’ appeal both on and off the run.
Looking Ahead
As global running participation continues to rise, Brooks Running enters 2026 with reinforced momentum. CEO Dan Sheridan emphasized the company’s focus on empowering runners with innovative products and deepening its connection to the global running community.
11:29 AM, Feb 09
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