TechnoSport Expands Into Kidswear With Activewear Launch on FirstCry
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TechnoSport, one of India’s fastest-growing activewear brands has taken a bold step into a new market segment with the launch of its kids’ activewear collection on FirstCry, the nation’s leading platform for baby and children’s products. This strategic move marks the brand’s entry into a rapidly emerging space where comfort, performance, and affordability define consumer demand.
The new collection, featuring more than 300 styles, is priced affordably with an average cost of around Rs 400. Designed specifically for children with dynamic, active lifestyles, the range reflects TechnoSport’s signature blend of innovation and functionality. Drawing from strong consumer insights, the company sees immense growth potential in this category and expects it to contribute nearly 20 percent of total revenues within five years. The partnership with FirstCry will play a key role in driving this expansion, with plans to soon extend the collaboration to offline retail outlets.
India’s activewear market is forecasted to exceed USD 29.9 billion by 2030, growing at a steady CAGR of 12.2 percent. Within this space, kids’ activewear is evolving as a high-potential niche, fueled by increasing participation of children in fitness, sports, and recreational activities.
The collection integrates TechnoSport’s proprietary fabric innovations such as Cotflex for 4-way stretch, Techno Dry for moisture control and Matpiq for a soft matte finish. Advanced features like TECHNOCOOL+, antimicrobial TechnoGuard, and UPF 50+ sun protection make the line both performance-ready and everyday-friendly.
CEO Puspen Maity said the launch bridges a key market gap: “There has long been a lack of true performance wear for kids. Partnering with FirstCry allows us to bring the same level of technology, comfort, and design that define TechnoSport to a younger audience.”
04:44 PM, Oct 06
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