Bata India has taken a proactive step to delight its customers by introducing the Bata Price Promise initiative, ahead of the official GST rate cut on footwear priced below Rs 1,000. The company has reduced prices across its outlets by 7 percent, passing on the benefit of the revised tax structure even before its official rollout on September 22.

This bold move reflects Bata India’s commitment to making fashion and comfort more accessible to consumers during the festive season. By absorbing the GST difference, the footwear brand has ensured that customers enjoy immediate savings, transforming shopping into a more joyful and affordable experience.

With the GST on footwear reduced from 12 percent to 5 percent, the initiative comes at the perfect time when families prepare for festive purchases. Gunjan Shah, Managing Director and Chief Executive Officer of Bata India, shared that the company aims to bring happiness to every consumer by ensuring affordability without compromising on style and comfort.

The Bata Price Promise is more than just a pricing strategy; it is a thoughtful gesture that shows the company’s dedication to consumer satisfaction. As the festive season gains momentum, this initiative is expected to not only boost sales but also strengthen the bond between the iconic footwear brand and millions of Indian households.

By leading the way in extending GST rationalisation benefits, Bata India has set a benchmark for consumer-centric practices in the retail industry.