India’s exports in this category experienced significant fluctuations, initially growing substantially and thensharply declining. Exports surged from $34.3 million in 2019 to $63.7 million in 2021. This period likely benefited from factors such as global recovery after the initial COVID-19 shock, increased demand for comfortableand versatile outerwear, and potentially, some shift insourcing away from China due to geopolitical reasonsor rising costs. A dramatic fall began in 2022, continuinginto 2023 and 2024, reaching a projected $20.1 million in 2024. This represents a significant contraction from thepeak. The overall CAGR of -10% indicates a substantial average annual decline over the entire period, largely driven by the recent sharp drop. As income levels rise incountries like Brazil, Mexico, and South Africa, so doesthe demand for branded apparel. Some brands mighthave started exploring sourcing closer to their markets (e.g., within Europe or North America) to reduce leadtimes and supply chain risks, impacting countries likeIndia. Look beyond traditional markets. Countries in Eastern Europe, Latin America, and even parts of Africa might offer untapped potential as their economies growand consumer preferences evolve.
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