Seamless Fusion of Innovation and Style: Heka Fashion’s Game-Changing Activewear Revolution In the ever-evolving landscape of fashion, Heka Fashion stands as a beacon of innovation, redening the very essence of activewear. Seamlessly merging cutting edge technology, unparalleled comfort, and timeless style, Heka Fashion has forged an unparalleled path in the industry. In this exclusive interview, we delve deep into the world of Heka, exploring their distinct product lineup, groundbreaking technological advancements, market insights, and the remarkable journey that has carved their niche.

• Activewear

Can you tell us about the types of seamless activewear that Heka Fashion produces?
Heka Fashion caters to all four categories of seamless garments:

What is the technology behind Heka Fashion’s line of seamless garments?
Heka has redened the world of Functional, Seamless, and Engineered Activewear and is committed to inculcating lifestyle changes in society. Heka seamless activewear consoles, comforts, and optimizes air ow by integrating COOL-TECH, DRY-TECH, MOIS-TECH, and ODOR-FREE Technology with surface characteristics present in every Heka design.
• Heka caters to both male and female segments through its unique and innovative designs.
• Heka caters to both male and female segments through its unique and innovative designs.

COOL-TECH
It is four-dimensional stretchable, extremely comfortable, and ts like a second skin.
Its unique technology keeps you cool and dry during rigorous workout sessions.
• Cooling effect: It helps maintain a comfortable body temperature during and after physical performance, even in hot weather.
• Facilitating optimal physical performance by providing efficient ventilation.
• UV Protection

MOIS-TECH
It provides optimal moisture management with long lasting wicking properties and controls natural odors, resulting in rapid moisture absorption. Mois-tech technology transports moisture away from the skin, through the garment, and out toward the air to keep the wearer feeling comfortable and dry.
• Special triple-T cross-section increases fiber surface area for rapid absorption
• Micro-channels create a capillary effect to wick moisture.
• Unique hydrophilic properties promote quick evaporation.

NANO SILVER
This fabric is incorporated with high-purity active silver antimicrobial technology, with continuous release of silver ions and no shedding of elemental silver, which inhibits the growth of germs and infection and promotes better health as well.
Nano Silver-Tech Technology helps keep wearers fresh during hot weather by protecting them from bacteria and odors, ensuring condence and comfort.
• Reduces the growth of odor-causing bacteria that come into contact with the garment.
• The ne yarn delivers a smooth, comfortable feel.

DRY-TECH
Dry Innovative Technology (DRY-TECH) is a high performance polyamide material that offers advanced sweat-wicking and cooling capabilities.
• It’s the fastest-drying fabric designed to wick away sweat before you even notice it, keeping you sweat-free even during a tough workout.
• Dry-Tech features a high-performance construction that allows moisture and air to circulate through the body
In the past, cotton was the primary fabric used for athletic clothing, often clinging to the athlete’s body, hindering performance by slowing them down.

What are the different usages of Seamless Garments, and can they be used for normal day-to-day usage?
Heka Seamless Garments are ideal for both gym activities and fashion wear.

How does wearing seamless activewear impact the performance of a sportsperson?
Heka Seamless Activewear is focused on the wearer’s comfort and performance. The requirements for moisture management, elongation, and recovery are largely controlled by the use of specialty bers and yarns, with softeners being used only to enhance or supplement the effects.
Moisture management is the wicking away of liquid moisture or sweat from the surface of the skin followed by evaporation to keep the wearer feeling dry
Hydrophilic softening agents based on polyethylene glycol and amino silicone in nano form are claimed to impart moisture regulation properties to polyester and nylon.

What is the current market size of seamless garments in India and what are its prospects for the future?
The Indian seamless garments market, valued at around USD 4.4 billion in 2020, is expected to grow at a CAGR of approximately 6.8% between 2021 and 2026, according to a report by Industry ARC.

How does Heka Fashion ensure quality and consistency in its seamless activewear products?
As the rst Indian Seamless Activewear Brand, Heka offers a differentiated product offering in the activewear category. There is no other Indian seamless activewear brand as of yet.
Heka Fashion ensures quality and consistency in products/solutions introduced to internationally preferred segments for domestic consumers.
Modern styling and product features offer superior comfort, providing performance enhancing offerings for intense tness

What is Heka Fashion’s current capacity utilization for producing seamless activewear?
Heka Fashion’s current capacity is 360,000 pieces per annum and it is 100% utilized.

Is Heka Fashion open to white labeling its seamless activewear products for other brands?
Yes, Heka Fashions parent company does white labeling brands Zivame, Park Avenue, and Russian Kyzyl.

How does Heka Fashion differentiate itself from other brands in the seamless activewear market?

• Heka is India’s rst Seamless Activewear Brand.
• Heka caters to both male and female segments with its unique and stylish designs.
• Heka covers all segments of seamless garments: activewear, shapewear, lifestyle casual, and intimate wear to full the needs of a broad audience.
• Every product features unique technology and innovative, trending designs. Products are crafted using the world’s nest yarns.
• Heka’s focus on community-building through events and partnerships enhances its reputation as a brand that prioritizes inclusivity and connection.
• Strong social media presence and Inuencer marketing create buzz about the brand.
• Heka promises to provide an athletic t that optimizes functionality and ensures moisture retention. The brand has also collaborated with industry-leading suppliers to develop materials featuring innovative attributes.
• Heka effectively distributes its products in both domestic and international markets.
• A strong presence in the e-commerce marketplace.

What major challenges did you face as a startup in this segment, and how are you addressing them?
“Every startup faces a critical phase in its initial stages, including challenges such as a lack of product and market knowledge, managing customer expectations,ineffective marketing, limited funding, scarcity of skilled personnel, and the high cost of raw materials.
By understanding the potential challenges and learning how to effectively address them, we will be better prepared to tackle issues, ensuring the best chance of success for our business.”

Does Heka Fashion have any expansion plans for its seamless activewear line?
Heka Fashion’s narrative revolves around innovation, seamlessly weaving together technology, style, and functionality. Their dedication to creating activewear that enhances comfort and performance resonates with the contemporary sensibilities of today’s textile enthusiasts and business professionals. As Heka continues its journey, it stands as a testament to the remarkable synergy between technology and fashion, a testament that continues to craft new chapters in the seamless activewear story.